Spring Conference - Social Media Panel
What questions do you have regarding social media for our Social Media Panel at the Spring Conference? Please enter your question(s) here.
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General Discussion
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From Rick Maksian - SELCO
Platform & Strategy Questions
1. What social platforms are you finding the most useful right now - and for what types of messages?
2. With so many platforms out there, how do you decide where to focus your time and energy?
3. Have you ever pulled back from a platform? What led to that decision, and how did it go?
Trends & Future Thinking
4. What social media trends are you excited about - or maybe skeptical of - this year?
5. Where do you see social media heading in the next 5 to 10 years? Are we ready for what’s coming?
6. How are things like AI, short-form video, or private communities (forums, groups, etc.) changing the way we connect with our customers?
Community & Engagement
7. What’s worked for you when it comes to building a real community - not just followers - on social media?
8. Have you found any creative ways to bring your audience into the conversation and make them feel part of your brand?
9. What’s the most surprising or unexpectedly positive reaction you’ve had to a social post?
Measurement & Impact
10. How do you measure success on social media - and has that changed over time?
11. Are there metrics you track that aren’t tied to algorithms, like customer sentiment or trust?
12. Can you share a time when a campaign didn’t perform as expected - and what you learned from it?